That was until mid-2021 when Caesars Entertainment acquired the sportsbook. However, the company were unable to compete with homegrown brands such as FanDuel, DraftKings and BetMGM. The company threw its weight behind their US product, creating an incredibly slick and easy-to-use mobile app, similar to the products used by thousands of customers around the world. After the Federal ban on sports betting was scrapped in 2018, the sportsbook launched an aggressive online expansion in the US. One of the world's oldest and most popular sportsbooks, William Hill, opened in the US back in 2013.
